2020 Summit Lightning Talks - Amanda Shreve

The COVID-19 pandemic erupted in Michigan just as farmers markets were preparing to launch into their peak farmers market season. While the State of Michigan was quick to recognize farmers markets as essential food retail that could continue to operate, market managers had to scramble to put modifications in place in order to protect the safety of customers, vendors, and market staff and volunteers. Market managers responded urgently and creatively with solutions that included drive-through options, pre-ordering processes, curbside pick-up, and/or modifications for in-person shopping. This session will explore how the Michigan Farmers Market Association mobilized to support market managers in the face of the pandemic and how the market managers ensured the resilience of farmers markets this season with creativity and innovation.